What is a white label payment gateway?

White label payment gateway is a ready-made solution that allows businesses or brands to start processing payments under their own brand using the third-party technical infrastructure.

To put it simply, a brand just purchases a ready-made payment gateway and puts its own logo on it to start processing payments right away.

White label payment gateway solutions offer businesses of all sizes the opportunity to build an online payment infrastructure quickly and efficiently. Companies that provide services that help accept digital payments via API integration with PCI compliance allow businesses to focus on developing their own unique brand while also receiving access to an established network of technical solutions and payment service providers.

Any business considering offering digital payments processing should investigate what opportunities a white label gateway system presents – not only for helping them build brand trust but also for providing advanced security measures which keep customers’ payment data safe at all times.

Opting for a white label model, business owners preserve their peace of mind, knowing they use a comprehensive technical solution from an established provider with a solid reputation.

So, what businesses can opt for a white label payment gateway solution? White label payment gateways are an end-to-end solution specifically designed for:

• merchants;
• software providers;
• financial institutions;
• resellers;
• other businesses looking to facilitate online payments.

Efficiency. Integrating a payment gateway into the existing brand’s website or application can be difficult, time-consuming, and expensive. The white label option is easier to implement and allows business owners to save resources.

Time to market. Apart from being cost-efficient, white label payment gateways help businesses to decrease the time to market and start offering services to their merchants right away after a single integration with the white label solution provider.

Payment methods availability. Starting your own payment gateway, you’ll have to establish integrations with payment method providers one by one and on your own. It takes quite a lot of time, and each connection requires constant maintenance and updating. On the contrary, by choosing a white label solution, you’ll have a bunch of ready-made integrations to connect and offer to your merchants at the very start.

Security & compliance. Providing payment processing services to merchants requires your gateway to comply with a range of standards. For example, it takes time and money to get PCI compliance validation and undergo yearly audits to reaffirm it. When you use a white label solution, you eliminate this burden, as it is the service provider’s responsibility.

While choosing a white label solution provider, businesses should thoroughly investigate their needs and the providers’ offer. For many, the main criteria can be pricing. And here is the list of other important criteria:

• supported payment methods (the presence of those you need at the start and the ability to establish new connections on request);
• supported currencies and regions;
• PCI DSS certification;
• possible ways to integrate the gateway service;
• support features;
• additional features, like reporting, analytics, reconciliation, etc.

With white label solutions, businesses can customize the checkout page with their own branding so that customers will see the company’s name as they complete their purchases. This ensures that the customer knows they are paying via a trusted source while helping to build your brand loyalty.