The idea of creating Boosta appeared in 2014 and belonged to Dmitry Bondar and Yaroslav Baklan. Boosta is a big platform that creates and develops IT businesses that make a life of people worldwide easier.
Covering a range of markets around the globe, Boosta operates in 3 product niches:
- IT products;
- investment fund Burner;
- performance marketing projects.
Previously, Boosta used direct integrations with PSPs to accept payments from their clients. But over the course of time, they realised that it was getting difficult to provide technical support and maintenance for all direct integrations with payment vendors. Thus, our client decided to address a third-party payment processing solution to solve this issue and get a holistic payment partner.
In their quest for an all-in-one payment solution, Boosta reached out to Corefy by referral. After our platform’s demo, our client decided to give it a try. The onboarding process took about 2 weeks. After that our client went live and started accepting payments and making payouts via our payment orchestration platform.
Below you can check out what pains we helped Boosta convert into gains.
Need for development and payments expertise
Boosta found it resource-draining to constantly support and update each existing connection with PSP and establish new ones. Moreover, the intricacy of their payment flows accrued with time.
Our payment team provided a smooth payments processing infrastructure with full technical support, including maintenance and timely updates of the necessary integrations for Boosta’s specific business needs. Our Routing & Cascading engine allowed Boosta to untangle the payment flows and optimise its performance, setting custom routes for transactions across multiple payment providers and methods. So, the process of handling payments became much easier.
Payment methods versatility
Boosta provides its services to customers in a range of markets. So, they wanted to ensure that all their customers could pay conveniently regardless of their location. Offering clients the preferred payment methods, including the specific local and alternative ones, would do good. But integrating different payment providers directly each time appeared to be quite time-consuming and labour-intensive.
One integration with Corefy’s payment orchestration platform allowed Boosta to get access to a range of PSPs necessary for their specific business needs at once. We also constantly provide full technical support and updates for each connection. So, Boosta can just accept payments and cease worrying about the processes under the hood. Having no need to tackle and support direct integrations, Boosta got the possibility to concentrate on their business tasks and leave the technical part to us.
Customers’ payment experience
Having separate connections with each payment service provider and acquirer added certain rough edges to customers’ experience during checkout. When clients decide to pay online, they are redirected to a payment page that must be clear, user-friendly, and secure. Redirection to pages with a different design may seem suspicious to customers and cause cart abandonment. In the long run, this can decrease customers’ trust and impact the conversion rate.
Our white label checkout allowed Boosta to adjust the payment page to its own design – customise brand colours, fonts, logos, and buttons. The unified look and feel of the payment page and the site raised brand awareness and increased customers’ trust.
Cooperation with Corefy allows Boosta to cease thinking about the nuts and bolts of payment processing at all. Our experts and smart tools undertake everything, so the Boosta team has the opportunity to shift their focus back on business development and relationships with customers.