Use case summary
Connect local providers from Corefy's catalog of 600+ ready-made integrations, and the platform detects every payment method and currency your merchant account supports in that market. Checkout adapts to each customer's location and language automatically. Result: a new market goes live in days of configuration instead of months of integration work per provider.
- Payment Manager
- Founder & CEO
Why market entry stalls on payments
Founders and CEOs plan market entry around product fit and go-to-market timing, but payments often decide the actual go-live date. Wero (the successor to iDEAL) in the Netherlands, BLIK in Poland, Bancontact in Belgium, and UPI behind the vast majority of India's digital payments. Missing a local favorite isn't a rounding error: Pix alone carried 42% of e-commerce value in Brazil in 2025 — a merchant entering Brazil with cards only is invisible to nearly half the market's spending.
Covering that market by market has traditionally meant a new PSP relationship, a new integration, and new local currency settlement for every country on the roadmap. For a Payment Manager, that's a checklist that grows with each new country. For a founder or CEO, it's a launch timeline that payments end up controlling instead of product.
How to switch on a new market as configuration
Corefy is payment infrastructure with the world's markets already wired in: 600+ provider integrations, built and maintained. Entering a market is a matter of selecting from them and configuring.
- 1
Pick local providers from the catalog
Open the providers directory and filter by supported currency, or search for the specific local players you've shortlisted. 600+ are ready to connect. If a specific local provider is missing, request it: Corefy's Integration team reviews its API and delivers the connector, so a market-critical provider is never a hard stop.
- 2
Connect your merchant accounts
Enter the credentials from your MID with the local provider and save. Every connector comes with its own step-by-step setup guide listing exactly which credentials and settings that provider requires. Use Test Mode first if you want to validate flows before touching live traffic.
- 3
Let Corefy map what the market supports
On connection, the platform automatically detects every payment method, payment route, and payout route available for that MID in its supported currencies.
- 4
Add the market to your routing logic
Drop the new provider into your payment scheme and write routing rules on attributes like country, currency, or card BIN, so local traffic flows to the local acquirer.
- 5
Localize checkout without a front-end release
Checkout detects the customer's geolocation, switches to the right language, and displays local payment methods first. Method conditions let you control exactly which methods appear per geography, currency, or device.
- 6
Handle the currency side
Accept payments in the local currency and manage conversion through FX schemes and rules, so settlement follows your treasury logic rather than each provider's defaults.
- 7
Repeat for the next market
Each new market means connecting that market's providers to the same platform and extending the same payment scheme and checkout with new rules. Expansion compounds instead of restarting.
What you get
Market entry stops being an engineering milestone and becomes a payment team decision.
Launch timelines measured in days
The gap between 'we should enter this market' and 'we accept payments there' shrinks to provider onboarding and configuration.
Local conversion from day one
Customers see the methods they already use, in their language, ordered by local relevance.
Expansion you can reverse or reshuffle
If a market underperforms or a local provider disappoints, you switch that provider off or reroute its traffic in the dashboard.
How Corefy shortened the path into new markets
An international gambling and betting company operating across Europe, LatAm, and Asia previously ran direct PSP integrations with a dedicated in-house development team — every new geography meant new integration work in the backlog. When expansion started, the business needed 'quick integration of new local payment service providers'. On Corefy, they got instant access to hundreds of ready-made provider integrations — and when a market required a provider that wasn't in the catalog yet, Corefy's team built it: 30+ PSPs have been integrated specifically at this client's request as their geography list grew.