Overview
In this episode of Payment Agenda, we delve deep into the world of data-driven insights and strategies with the brilliant Keren Aviasaf. Join us as we explore the intricacies of payment data and its profound impact on today's businesses, in gambling and beyond. Keren Aviasaf, Co-founder & CEO at Worx Payments, discusses the importance of leveraging payment data to maximise revenue and make informed decisions. With a keen focus on data analytics and financial technology, Keren's insights are invaluable for businesses looking to thrive in the digital age.
01:06
The biggest pain points of online businesses and gaming operators in relation to data
03:28
How to harmonise the data and create a single source for all stakeholders
05:56
The use of AI and machine learning technologies for data analysis
07:56
Payment data as the source for marketing decisions
10:57
How to deal with the lack of professionals who can understand and read the data
13:16
How did Keren come up with the idea to automate operational decision-making in payments
15:26
Finding local payment partners when expanding globally
18:05
The payment motivation factor
23:40
How to choose the right customers in the gaming space
27:29
Ensuring data privacy and security under GDPR and other regulation
32:30
Handling the complexity of payment operations
