How to start a merchant services company: from zero to launch
August 12, 2025
11 min
Are you interested in helping businesses grow by enhancing their payment capabilities? Then, starting a merchant services business may be the perfect path for you. However, the journey towards industry leadership is strewn with obstacles, and making mistakes as a newcomer can be costly.
This guide walks you through everything you need to launch a merchant services company – let’s dive in.
What are merchant services?
We’ll start with the basic terminology every aspiring merchant services professional should know.
Merchant services (often called credit card processing) refer to a range of financial services that enable businesses to accept, process, and manage transactions from their customers. Merchant services providers equip retailers, e-commerce platforms, and other businesses with all the essentials required to accept payments effortlessly, including top-notch software, hardware, and professional support.
Merchant services are a jumping-off point for every business, enabling them to accept different payment methods, handle multiple currencies, and manage transactions. Partnering with a merchant service provider allows companies to expand their payment options and enter new markets with minimal effort. Such clear advantages generate a great demand for merchant services among businesses of different industries and sizes.
Why start a merchant services business?
The payment industry is one of the most vibrant and fast-growing corners of the financial world, expanding at a projected rate of around 13.9% between 2024 and 2029. Becoming a merchant services provider gives you access to a diverse client base – from local coffee shops to global e-commerce brands – and a revenue model built on residual income from every transaction. With a loyal client base, those fees become a steady, long-term income stream.
Types of merchant service models you can start
Before you become a merchant processor, decide your role in the payment ecosystem. There are three merchant services business opportunities you can consider.
ISO/MSP
An Independent Sales Organisation (ISO) or Merchant Service Provider (MSP) acts as a reseller of merchant accounts and payment processing services, partnering with an acquiring bank or large processor. It markets to merchants, guides them through onboarding using the processor's systems, and provides support – but doesn't handle transactions itself.
The processor manages payments, settlements, and risk, while the ISO/MSP earns commissions or residuals from merchant fees. Because it doesn't directly process payments, the ISO/MSP avoids liability for fraud and chargebacks.
Payment facilitator (PayFac)
A PayFac is a "master merchant" that can quickly onboard sub-merchants under its own account. Unlike an ISO, it directly underwrites, approves, and manages merchants, handling onboarding, risk checks, transaction processing via its own tech, and settlements.
This model offers greater control and higher revenue per merchant but comes with higher costs, greater compliance burdens, and full liability for sub-merchants' activity. Stripe, Square, and PayPal are well-known examples.
Full payment processor/acquirer
The full processor or acquirer sits at the top of the chain, connecting directly to card networks, processing payments end-to-end, and holding merchant funds. It retains the full processing fee (minus card network costs) and controls pricing and policies. However, it demands strict compliance, significant capital, and large-scale infrastructure – making it a goal for established companies rather than a typical starting point.
How to start a merchant services company
Ready to enter this lucrative niche? Learn how to start a merchant processing company in just five steps.
1. Understand the industry and market
Your company’s success depends on thorough research before launch. Stay up to date on payment trends, security protocols, and emerging technologies.
Pay close attention to industry competition. Usually, the bigger providers get more prominent merchants. However, it’s easier for smaller merchant service providers to get local clients on board.
Start your own PSP🚀
Save thousands in funds and hit the global market up to ten times faster while gaining a competitive advantage from having your own branded sophisticated payment infrastructure and capabilities
2. Obtain the necessary licenses
Depending on your location, you may need licences to operate as a merchant services provider. Research local requirements, obtain the necessary permits, and stay compliant to protect your business and customers. PCI DSS compliance is crucial for every organisation that interacts with sensitive payment data.
Prioritise risk management from day one. A single massive fraud incident or regulatory fine can wipe out a small company. On the flip side, a strong compliance track record can become a selling point when partnering with banks or appealing to larger clients.
3. Decide on the services you’ll provide
Based on the preferences of your target audience, determine the services that cater to their business needs. This may include traditional point-of-sale systems, payment gateways, online shopping cart integration, and merchant account assistance.
To find the best products and services to sell, examine your competitors' offerings and gauge customer satisfaction through online reviews and networking. There is nothing better than live communication with potential clients. It’s also an excellent opportunity to create a database of contacts for future sales.
4. Partner with financial institutions
Partnering with banks and PSPs is crucial for your merchant services business success. Look for business partners in your area and contact them with a proposal for cooperation. For starters, it may be just one acquiring bank or payment processor. The more time you are in the industry and the more clients you acquire, the faster your network of partners will expand.
Prioritise risk management from day one. A single massive fraud incident or regulatory fine can wipe out a small company. On the flip side, a strong compliance track record can become a selling point when partnering with banks or appealing to larger clients.
5. Hire a sales team
In a crowded market, financial expertise should be your hallmark. Few startups can hire a full professional team at launch, but even a small group of knowledgeable people can drive success. Hire those who understand the industry and are committed to your company’s growth. The sales team will actively reach out to businesses, showcase the benefits of your services, and close deals.
How to sell merchant services to businesses
When looking at how to start a merchant services company, remember that breaking in without an existing payment network or merchant base can be challenging. Focus first on securing a few initial clients – this will give you credibility, real feedback, and a foundation to grow from.
Use those early wins to research your market, understand merchant pain points, and refine your offer. Position yourself not just as a provider, but as a trusted payment consultant who helps businesses find the right mix of solutions for their needs.
Build momentum through:
- Word of mouth from happy clients
- Networking and events to meet potential partners and merchants
- Strategic partnerships with web developers, banks, or service providers who can send you leads
Online channels like SEO, targeted ads, and a strong social presence can bring in merchants who are actively looking. When presenting your offer, clearly demonstrate the value they’ll gain – such as higher approval rates, reduced processing costs, streamlined operations, and increased revenue. Show them the tangible return they can expect from partnering with you.
If you decide to work with Corefy, we’ve developed an interactive ROI calculator you can use both to assess the benefits of our solution for your own business and to create tailored projections for your leads.
How to start your own credit card processing company: two options
There are two ways to start working as a merchant services company: from scratch or with a white label solution.
Starting a merchant services business from scratch requires a lot of time and money for tasks like developing software, getting licenses, forming partnerships, and attracting clients. It also involves a substantial upfront investment in a development team, card network fees, and hardware.
If you're on a tight budget and want to become a merchant processor quickly, a white label solution is a simpler choice. Let’s find out which benefits and pitfalls lie behind the white label solution for aspiring merchant services businesses.
Starting a merchant processing business with a white label solution: pros and cons
Pros
- Fast start. It will take at least 2 years to develop your own software, obtain the necessary licenses and pass security and compliance audits. Added to this is the time it takes to hire a team, partner with financial institutions, and find the first clients. With a white label solution, you can get started in about a month without wasting time on the most time-consuming processes.
- Less costs. Developing software in-house requires major investment — often 20 times the cost of a ready-made solution. A white-label product removes the need to fund development, release, and support, making it far more cost-effective.
- No technical hassle. As we’ve mentioned, a white-label platform removes development and technical concerns. Your provider’s support team handles issues, freeing you to focus entirely on business growth.
Cons
- Opting for a white label makes you technically dependent on the solution provider, which means you cannot fully influence the product’s structure, features, and performance. However, given the huge market of white label providers, it won’t be difficult for you to find the best fit.
Essential tools & integrations for a merchant services company
Running a merchant services company requires a unified, customisable infrastructure that works for your merchants and frees your team from manual, repetitive tasks. That’s exactly what our PSP client from Eastern Europe achieved after switching to Corefy, moving from a basic gateway setup to a complete white-label payment ecosystem.
Here’s what they got:
- White-label merchant management system enabled them to offer their merchants a user-friendly merchant back office under its brand, allowing them to manage and monitor their transactions. In turn, the client received an accounting tool to keep records of third parties' payments, payouts, and balances, with flexible and configurable fee management.
- A single API connection gave PSP’s merchants instant access to 500+ payment providers, so they integrate once instead of juggling multiple connections.
- White-label checkouts – secure, PCI-certified payment pages, fully customisable to match each merchant’s brand and user experience.
- Enhanced reporting capabilities – the platform gathers the data from all the disparate sources, brings it to a standard format, and enables reports generation and export for further analysis.
The bottom line
Starting a merchant services business is a long row to hoe, but with the right approach, you can encounter far fewer challenges. Instead of starting all processes from scratch, you can take your place in the market much more easily and quickly with a reliable white label provider.
Understanding the needs of aspiring merchant service providers, we’ve built a scalable payment platform with cutting-edge tools, allowing you to run a business under your brand without the burden of development and huge costs. Provide advanced merchant services for online businesses within a few weeks, having 500+ connections established for you.
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